Digipak Planning


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Behind The Scenes

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To show the development of our music video, we have edited aspects of our filming stages to show the process along the way and how we have improved. This is done by various music artists to show the creative process due to the fact many of the target audience enjoy this. Example artists that has done this is Taylor Swift (Out of the Woods), Bastille (Things We Lost In The Fire), Shawn Mendes (Stitches), Coldplay (Up&Up) and many more. As we are displaying our artist as a new artist having a Behind The Scenes video allows our artist to become more relatable and familiar to audiences which will build up her artist profile. We have enjoyed the filming and practical element of this coursework and we feel this video shows this. The Behind The Scenes video also shows our trail and error within filming the video and how we have persevered in creating this video.
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